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Max PAX Explained

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EHM-1199 Philip:
The problem with trends is that other than a major event at a route such as 9/11, trends tend to be airline specific. The trends for say EasyJet flying short continental routes from Stansted will be different from BA flight flying similar routes. Totally different marketting.

EHM-0962 Zhen Yi:
Then the trends for BA would apply to the Main Division while the trends for easyjet would apply to EuroHolidays or something! ;)

EHM-0188 Andy:
You could takea few (4-5) airlines for each division to calculate the Trend

Euroharmony ->
 Average Trend of BA, KLM, AF, LH

Euroholidays ->
 Average Trend of Thomas Cook, Virgin Express, Hapag-Lloyd, ...

EHM-0962 Zhen Yi:
And maybe also route trends or region trends?

EHM-1199 Philip:
Sounds awefully complicated maths for hat would in essence still be an estimation and probably not a whole lot more accurate than the calculation already used. After all if most seats aren't sold the route gets dropped.

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