Apparently, you have to be logged in to facebook, and you need to push the "I like" button on the Breitling facebook page to be allowed to vote

I guess that's what this is all about for them; to get a lot of followers...
I'm in it for the PPL, though

So if you register, like, vote, and do nothing with the facebook account for a month (it gets deleted), you'd make me very happy

(meanwhile, you will have left your email address behind with facebook and Breitling, though...)