I think we have to make clear objectives, what is important about a site, what is the task of it...
In real life, at my company there is a small war between the colleagues, that how a MODERN website should look like. The final decision was, that we want to show our products and knowledge simply, and NOT that we can paint fine graphics on the webpage. Situation is similar to this website too.
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Say I am conservative -which is not true- but I think of the EHM, and every VA website is something like an office for the pilots. In the morning, the pilot comes in, takes his flightplans and airplanes, and then go to fly. Of course, the site must be an interesting place, as this is an advertisement for the outer world, but it should not be a NEWS portal. There are several sites that provide aviation news, or such. We should post OUR news, that shows what is going on at the VA, like a real message-board with lots of news and "post-it"s. I agree in that, we should present more NEWS on the site, maybe not on the opening page.
To have 4-5 polls is useless. After some monthes nobody will have idea for a poll. Also a poll's task is to collect votes, and then present the results, which is now not happening. I think 1 good, really working poll is enough.
To show a complete PIREP is also useless. You should see, how frequently pilots do not post any messages to a PIREP, which can be very boring then. I would rather show a small statistic, like "Favourite countries/divisions/aircrafts... of last 24 hours" or a very simple text that "EHMxxxx filed the last PIREP. He flew from xxxx to xxxx on a xxxx aircraft."
I think we should divide the webpage into 2 parts: the "front office", and "back office". The "front office", is the place, where the lookout of the site shows its face to the world. This is the place, for presenting the VA, telling its history, the Management, the E-ticket (which is a kind of Virtual Ticket Booking...so it puts more fun into the game), the Screenshot Gallery, polls, On-line and VA general statistics... The "back office" would be the pilots area. It would be the place for PIREPs, HUB statistics, fleets, timetables, downloads...
BUT NOW WE HAVE THESE ALL! If we want to reform the site, I think grouping the parts of the site / changing the menu system in this way would be more than enough.
I have to say I agree with you on that, some images should be replaced. Maybe some animated GIFs, or some simple flash animations would be also enough here.
OK it is too much for now...